I'm guessing it is perhaps each of the resorts I own, as I guess almost all resorts have low season weeks they have taken back through foreclosure actions, or deed in lieu of foreclosure transactions, that they are wishing they could sell but can't, so are rather offering as rental time.
I would like to see a resort offering to process a reservation of one of these low season weeks by issuing two three night weekend use certificates to the owner of the week for a small additiona housekeeping fee of perhaps $69.00. The certificates could, by definition, be used to reserve either the front end or back end weekend of the unit owners deeded week, and a second weekend coming from a week that is also part of the other inventory that the HOA holds.
Again, if any of my resorts that are not too far away had such a program for marketing its off season weeks, I would buy a couple of them.
As it is, one of my resorts is offering a 'buy one - get one free' white/blue week promotion for resales that isn't attractive to me (as it the requires two annual maintenance fees for unattractive weeks, rather than the possibility of two shorter stays for one maintenance fee payment.