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Google Revamps Desktop Search Look More Mobile-ish to Milk More Shopping-Ads Cash

MULTIZ321

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Google Revamps Desktop Search Look More Mobile-ish to Milk More Shopping-Ads Cash - by Mark Bergen/ Media/ Re/Code/ recode.net

"If you type a Google search on your desktop computer right now, odds are good that the results will look different from the same search last week. That’s because Google made a seismic shift in its bedrock search page, ditching ads that appear on the right side and adding up to four paid ads above the unpaid or “organic” listings.

In essence, Google has rebuilt desktop results to resemble mobile ones, an indication of its effort to push advertisers to spend more readily on handheld devices, where a bulk of searches now happen.

It’s also a way to make more cash, as Google’s share of revenue per search ad has slid recently. For years, Google ran up to eight paid ads on the right side in desktop mode. While the total varies for each search, there will now probably be fewer paid spots for each result — and, therefore, a scramble by advertisers to bid more in Google’s auction..."

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