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Google-Backed Lost My Name has Sold 1m Children's Books in Two Years


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Jun 6, 2005
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Google-Backed Lost My Name has Sold 1m Children's Books in Two Years - by Stuart Dredge/ Children's Tech/ Technology/ The Guardian/ theguardian.com

"British startup has shipped to 160 countries, based on its mantra of being ‘a technology company that happens to make physical books.

British startup Lost My Name has sold more than 1m of its personalised picture books for children since launching its first title two years ago.

The company’s The Little Boy/Girl Who Lost His/Her Name book is ordered by parents from its website, with a story based on their own child’s name, as the main character searches for its letters.

Its sales success persuaded Google’s venture capital arm to lead a $9m funding round in the Hackney-based company in June 2015, with fellow Silicon Valley investors Greycroft and The Chernin Group also chipping in.

“We are a technology company that happens to make physical books,” co-founder Asi Sharabi told the FutureBook conference in London. “We are very proudly keeping the physical book alive.” ..."