DanCali
TUG Member
- Joined
- Sep 17, 2009
- Messages
- 4,637
- Reaction score
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- Resorts Owned
- Vistana, Marriott, DVC
They have realized they don't make much money on the selling of points. The real money is in maintenance fees and over charging for third party cruises and tours. For example Collette Tours cost 40% more if you use your MVC points than if you buy directly from Collette.
I don't even bother to look at those tour offers because I know you're right about that...
As for points, how could they not make money when they buy them at ROFR for $3 (as points or weeks) and then sell them for $15? And if they bump up junk fees or maintenance fees, resale prices go down and they get better ROFR prices. Not a lot of businesses have that kind of power... Yes, they do have a lot of marketing expenses and salespeople to pay, but look at the numbers in the past quarter:
Vacation products: the sold $444M and their inventory cost was 76M... add in the 207M in marketing and they still made $161M (36% margin overall)
Management and exchanges: $198M in revenue at a cost of $101M - so thy made $97M (49% margin)
Rental: Revenue was $165M at a cost of $126M - made them $39M at a margin of 24%
Financing made then $74M at a cost of $5M - apparently super profitable for them when people take out loans at 20%... $69M at 93% margin.
So the bulk of the income ($161M) still comes from sales of vacation products ($444M) for which they pay pennies on the dollar ($76M). A 36% profit margin on that segment after the sales and marketing expenses ($207M) is still extremely profitable.
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