I reserved a Dodge Charger (Full Size) back a few months ago for a trip in April to Cocoa Beach. With tax and fees, it was $258. I periodically have been checking to see if it had dropped. Big increases instead. Tonight I checked. Oh my gosh. To get the same car would be $707. That's more than 4 roundtrip airfares that I bought to get us there. I am so glad I reserved early. These rates are unbelievable. I have always found Orlando rental rates to be low. I would be horrified if I had bought my airfares first, only to find after-the-fact that the car rental would be more than the airfares. 