agree, those who embrace the conspiracy stuff are imo beyond reachable.
great moments in advertising:
I have to go back to the Wow! chips situation. There were 3 items, I could not stop laughing out loud when I saw what they had to run in the newspaper. I am laughing now, remembering...
Full page ad they had to run. main paragraph was super simple and bold print:
Wow! chips could cause you to:
1) stop driving;
2) miss work;
3) change clothes
all that, over a Snack Chip!!! probably if you read the chip bag you wouldn't buy it altho it didn't contain these 3 points.
below background copied from somewhere on the internet:
Lay's WOW Chips
View source
Lay's WOW Chips
Date founded
1998
Type of snack
Chips
Lay's WOW Chipswere fat-free potato chips produced by Frito-Lay containing Olestra. They were first introduced in 1998, and were marketed using the Lay's, Ruffles, Doritos, and Tostitos brands. Although initially popular, charting sales of $400 million in their first year, they subsequently dropped to $200 million by 2000. As Olestra caused "abdominal cramping, diarrhea, fecal incontinence ["anal leakage"], and other gastrointestinal symptoms" in some customers,[1] warnings were required to be included on the packaging, with the WOW bag bearing a warning that read, "This Product Contains Olestra. Olestra may cause abdominal cramping and loose stools. Olestra inhibits the absorption of some vitamins and other nutrients. Vitamins A, D, E, and K have been added."[2]
Around the same time, the WOW brand was renamed to "Light". The product then continued under that brand name.