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- Jan 2, 2016
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Atlantic City as shown in a stock photo from 2017. The Showboat casino is flanked by the former Taj Mahal, now occupied by a Hard Rock hotel, and the former Revel, now occupied by the Ocean Resort. Photo Credit: Vlad G/Shutterstock.com
Atlantic City welcomes back two shuttered casinos
Travel Weekly / June 28, 2018
“ATLANTIC CITY, N.J. (AP) -- Many sweet rides have pulled up to Atlantic City casinos over the years, but this one was the King.
Joe Emanuele, whose vast portfolio at Hard Rock International includes securing music memorabilia, had located Elvis Presley's Rolls Royce, bought it at an auction and drove it to the Atlantic City casino whose opening Hard Rock will celebrate Thursday morning.
It is one of two shuttered casinos that reopened Wednesday afternoon, ahead of schedule, after being cleared to do so by New Jersey gambling regulators. Hard Rock, the former Trump Taj Mahal, and the Ocean Resort Casino, the former Revel, are both having grand opening ceremonies Thursday.
At 11 a.m., Hard Rock hosted a mass guitar smash on the Boardwalk. At 1 p.m., Ocean Resort will have a ribbon-cutting.
"Today is the bridge to the revitalization of Atlantic City," Jim Allen, CEO of Hard Rock International, said shortly before the ceremony. "We believe this project will create a new day in the evolution of Atlantic City. We have spent $500 million renovating this building. We promised you we wouldn't just paint it and put up a guitar."
After a brutal two-year stretch in which five of its 12 casinos closed, Atlantic City now has nine. The reopenings have generated cautious optimism for the seaside gambling resort that once was the only place in America outside Nevada with casinos, but which has struggled mightily as gambling spreads in states all around it....”