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Apple Closes Retail Stores in Four States as Coronavirus Cases Rise

TravelTime

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Apple said it would close stores near Naples, Fla.; Charlotte, N.C.; in Greenville, S.C.; and in Arizona.


Apple Inc. AAPL -0.87% said it would re-close nearly a dozen stores across four states where cases of the coronavirus have climbed, showing wariness in the business community about the safety of reopening in some places.

The company on Friday said it would close two stores near Naples, Fla; two near Charlotte, N.C.; one in Greenville, S.C.; and six across Arizona, including in Scottsdale and the greater Phoenix area. Apple has 271 U.S. stores.
 

pedro47

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Apple said it would close stores near Naples, Fla.; Charlotte, N.C.; in Greenville, S.C.; and in Arizona.


Apple Inc. AAPL -0.87% said it would re-close nearly a dozen stores across four states where cases of the coronavirus have climbed, showing wariness in the business community about the safety of reopening in some places.

The company on Friday said it would close two stores near Naples, Fla; two near Charlotte, N.C.; one in Greenville, S.C.; and six across Arizona, including in Scottsdale and the greater Phoenix area. Apple has 271 U.S. stores.
What does Appel Inc, know about the COVID-19 virus spike that the CDC and our federal government do not know? Is there a pattern in these areas that Apple Inc have identified ?
 

PigsDad

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What does Appel Inc, know about the COVID-19 virus spike that the CDC and our federal government do not know? Is there a pattern in these areas that Apple Inc have identified ?
I don't think Apple knows anything more than the public data that is available to all. It is just that, as a private company, Apple does not have to fight through as much bureaucracy in order to take action. They are free to take action which they feel is best for their company.

Kurt
 

TravelTime

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What does Appel Inc, know about the COVID-19 virus spike that the CDC and our federal government do not know? Is there a pattern in these areas that Apple Inc have identified ?

I do not know but like @PigsDad said they are a private company that can monitor the local hot spots. My DH works at Apple so I am sure he will get more info on what Apple noticed to close these stores. In Silicon Valley, Apple only has about 5% of the corporate work force working in the office and they are taking many safety precautions before letting employees into the office. So I think they have their pulse on their employees mainly. I thought this was breaking news because Apple shut down one week before California shut down so they must know something.
 
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TravelTime

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What does Appel Inc, know about the COVID-19 virus spike that the CDC and our federal government do not know? Is there a pattern in these areas that Apple Inc have identified ?

Here is a little more from the article about what Apple uses to monitor risk factors in its stores.

Apple Inc. said it would re-close nearly a dozen stores across four states where cases of the coronavirus have climbed, showing wariness in the business community about the safety of reopening in some places.

Retailers from Best Buy Co. to Macy’s Inc. have set plans to reopen hundreds of U.S. locations by the end of June. Those that were forced to close in March have taken various approaches to reopening, with some wanting to move faster or more deliberately than local policy makers would allow.

Apple has taken a more conservative to store operations than other retailers. In mid-March, it was among the first to close its roughly 270 stores in the U.S., and upon reopening some stores in May, it required that staff and customers and staff wear masks and undergo temperature checks.

The closure of 11 of its stores—two near Charlotte, N.C., one near Greenville, S.C., two near Naples, Fla., and six across Arizona—showed that it is evaluating local information about positive Covid-19 test results and taking measures to protect staff and customers from infection, as well as its brand from negative publicity of an outbreak at stores, analysts said.

“We take this step with an abundance of caution as we closely monitor the situation, and we look forward to having our teams and customers back as soon as possible,” an Apple spokesman said in a statement. The company declined to comment further on the decision.
Apple’s announcement weighed on the Dow Jones Industrial Average, and the company’s share price slipped 0.6% Friday.

Other retailers are likely to follow Apple in toggling operations on and off based on local data, said Jean-Emmanuel Biondi, principal in Deloitte Consulting’s retail practice.

Many of the companies Deloitte advises, which includes the country’s top retailers, have set up command centers with executives from operations, distribution, human resources and merchandising. They are evaluating case levels where they have stores and reviewing GPS data that shows how far people travel from their homes, a barometer of people’s comfort with returning to everyday life.

Mr. Biondi said reopenings will be faster in the future because companies now have set policies for store operations during the pandemic, including maps for how traffic should flow from doorways to checkout counters.

Apple was one of the first major U.S. retailers in mid-March to close its stores nationwide amid the pandemic. In reopened stores, Apple has required customers and employees to wear masks. The company also instituted other safety measures, including temperature checks at the door and social distancing inside.

Closing a handful of Apple stores will have limited impact on Apple sales. About 8% of Apple’s $260 billion in annual sales occur at physical retail stores, according to Loup Ventures, a research-driven venture-capital firm.

Wedbush Securities analyst Dan Ives called the closures “worrisome,” though, saying they spoke to “the volatility and fluidity of this Covid environment” and showed that retailers will continue to be cautious as “spikes are seen in geographic pockets.”

Next week Apple is planning to host its annual Worldwide Developers Conference, where it unveils new software and technologies. The conference is being held virtually for the first time in its more than three-decade history.
 
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Snazzylass

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Here's the deal, "Closing a handful of Apple stores will have limited impact on Apple sales."

It has been reported they will continue to pay their employees. This is likely a function of their store business model not being compatible with social distancing. Surely that is obvious to anyone who has even walked past an Apple store.

Many individuals and organizations are being quite careful here. It was reported yesterday that one of the tribal casino operations have closed for two weeks.

None of this is as top of mind as the wildfires. The largest is over 150,000 acres and only 7% contained. Small towns are being evacuated. Unfortunately we can't exactly be setting up cots in the school gym.
 

Panina

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It seems they are closing the stores where the numbers are rising. The Charlotte NC store is in Mecklenburg County where the numbers are the highest in the state.
 

Brett

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It seems they are closing the stores where the numbers are rising. The Charlotte NC store is in Mecklenburg County where the numbers are the highest in the state.

yes, according to today's Wall Street Journal
but minimal impact "about 8% of Apple’s $260 billion in annual sales occur at physical retail stores"
 

Beachclubmum

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They’re saying they are re-closing the Charlotte store but it never really re-opened. They had a table set up in the parking structure underneath the building and you could do purchase pick up by appointment only along with some repairs. I tried to get a new screen protector and could not. (Part of this set up may have been due to the riots as well.)
 

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My aunt is bummed that the Naples, FL location is closing again as her computer died and she dropped it off to get it fixed...
 
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