bumping, what seems to be last years thread, but those travelling to this area for this summer may be interested again.
Branson is only 30 minutes from Lake of the Ozarks, so if you want to rent a boat, jet skis, or any water activities and get away from the 'shows' head to Lake of the Ozarks.
Also, there is an extremely large Outlet Mall. Not sure how many stores exist there (seems like a few hundred); I've never seen a larger one and people travel from all around the area to shop at the Outlet Center (plan to spend several hours here, if you go)
There are many many more restaurants to choose from at Lake of the Ozarks as well (enjoy the nice seafood restaurants and the ones out on the water are really nice).
You can also do bumper cars, go karts, mini golf, and those sort of things w/the kids @ Lake of the Ozarks.