Some thoughts.
First, it should be impossible for you to not receive a response. All inquiries go into our ticketing system and have to be resolved. So unless a team member is just closing tickets willy-nilly, you should get a response. If that's not happening, we need to figure out why. I haven't found a case where a ticket was closed without a response yet. If anyone can PM me their RedWeek username and posting ID or rough date that they made the inquiry, I'd like to find one. Maybe it's a spam filter issue or a problem with deliverability to or from our ticketing platform. I will protect your privacy on here, of course.
In terms for the response delays, I was thinking about it, and the 3-day lag doesn't surprise me. Because we now have three people communicating by email. Assume it takes us on average one day to forward a question to an owner. A day for the owner to reply back. And a day for us to forward it back to the requester. 3 days. Obviously if the stars align, it could be much quicker. But what if the owner takes > 24 hours (which is very likely since, after all, they delegated the job to us)?
I just read through one case. We asked the owner the status of 2018 maintenance fees by email. It was four days before they responded (and we had to end up calling them).
So it seems like the way to improve that is to 1) not have to contact the owner and 2) if we do, try to do it by phone or text message early on rather than as a last resort.
We can improve #1 by having as much of the info as possible up-front. This maintenance fee issue is clearly a common one, and maybe it isn't surprising that we're talking about it in early March. We have all of the late 2017 inventory up but without the 2018 maintenance fee updates. We do request updates, but I'm not sure how many responses we get.
One thing we're intending to do is list the year the maintenance fee was recorded. At least then, when you're looking through, you can see the fee is for the prior year.
Related to that is the question of inaccurate maintenance fees. In several cases, the reason why there was a discrepancy was due to various things being tacked on. e.g., the ARDA $5 voluntary contribution (which is on the estoppel), other fees that the owner wants reimbursed, etc. We're no longer doing that. From now on, the maintenance fee will just be the maintenance fee. Anything else will be listed in the description. We're going to go back and update existing postings to follow that rule but it will take some time.
In terms of closing costs, we're always happy to use an alternate closing company if the buyer prefers. We just want to make sure they're legit. It's not a profit center for us. We're happy to steer people to the lowest cost provider. I want us to look at our messaging and make sure we're clear that you can always suggest an alternate closing company.
I also agree with the idea of providing a sense of closing costs up-front on the posting itself. The only question is whether it will put full-service resale postings at a disadvantage to DIY postings. We have no requirement to list those details on DIY postings (and many owners probably have no idea anyway). So, for the less-educated buyer, would they tend to prefer a DIY posting over a full-service simply because the full-service one lists a bunch of additional fees that the DIY one doesn't?
The other thing that's been discussed is our failure to mention important details related to various programs (e.g., StarOptions or Bluegreen Trust). We need to develop our expertise on those programs. We have hired quite a few new people, so I'm sure it's a learning curve for them. That will be a priority though.
There's been the suggestion that we provide the estoppels, since that provides all the details anyway (when they're completed correctly
. I'm a little ambivalent about that. I know some people prefer using the full-service option specifically because they want to maintain their privacy until an agreement is made.
We could redact the personal info on the estoppels but that's a bit error-prone and time consuming. I just tried redacting the info on one of the PDFs. Some of the personal info was still available in the meta data of the file, so it was more work than just blacking out fields. Maybe we could redact it and convert it to an image.
We'll continue working on this. Please feel free to PM me details of your interactions with RedWeek if you feel they're subpar.
Maurice