I do read reviews, even if they're bad, to see if people are being unnecessarily picky, unless there are 30 reviews and the place has 1.5 stars. That, I might not bother reading them, unless it's in an area I really want to go. But since RCI makes writing reviews, and marking them as helpful, a pain, I always check reviews on other sites anyway.
RCI's Web site has always sucked but their attempts at improvement always seem to make it even worse. I was a usability expert before I stopped working and their site would get a big fat D from me.