Marriott Park City HOTEL now Sheraton Park City

[Steve A]

we are checking into this hotel on 7.20 pending a week at the Summit Watch. I just received an email saying it was a Sheraton as of 7.10 but nothing has changed.

 

[pchung6]

This is an interesting one. I wouldn't be surprised more Marriott resorts will rename to SPG brands, I miss everything I had with SPG in last 15 years. I think Courtyard Kauai was renaming to Sheraton recently also. Hope Marriott now sees the value of original SPG's and putting more resources back to SPG brands.

 

[JIMinNC]

This is an interesting one. I wouldn't be surprised more Marriott resorts will rename to SPG brands, I miss everything I had with SPG in last 15 years. I think Courtyard Kauai was renaming to Sheraton recently also. Hope Marriott now sees the value of original SPG's and putting more resources back to SPG brands.

Has anyone read or heard anything about how Marriott International is segmenting/positioning their multiplicity of brands? Marriott, Westin, Sheraton, Le Meridian, Renaissance, Autograph, and several others are all positioned as "Premium" brands, in the second tier below their top-tier "Luxury" brands (Ritz, St. Regis, W, JW Marriott, etc). So, if Marriott and Sheraton are both "Premium" brands, what makes them decide to change from one Premium brand to another? The switch you mention on Kauai from Courtyard to Sheraton would imply an upgrade and a move up from the "Select" tier to "Premium", but the move from Marriott to Sheraton would seem to be a lateral move. I'm sure there is a reason because of some sub-segmentation within the Premium tier, but any idea how their target market for the Sheraton brand differs from the Marriott brand?

 

[pchung6]

Has anyone read or heard anything about how Marriott International is segmenting/positioning their multiplicity of brands? Marriott, Westin, Sheraton, Le Meridian, Renaissance, Autograph, and several others are all positioned as "Premium" brands, in the second tier below their top-tier "Luxury" brands (Ritz, St. Regis, W, JW Marriott, etc). So, if Marriott and Sheraton are both "Premium" brands, what makes them decide to change from one Premium brand to another? The switch you mention on Kauai from Courtyard to Sheraton would imply an upgrade and a move up from the "Select" tier to "Premium", but the move from Marriott to Sheraton would seem to be a lateral move. I'm sure there is a reason because of some sub-segmentation within the Premium tier, but any idea how their target market for the Sheraton brand differs from the Marriott brand?

Perhaps Marriott does these moves to lure old SPG customers back? I know a lot SPG people not happy about the new program and being bonvoyed.

 

[bazzap]

Has anyone read or heard anything about how Marriott International is segmenting/positioning their multiplicity of brands? Marriott, Westin, Sheraton, Le Meridian, Renaissance, Autograph, and several others are all positioned as "Premium" brands, in the second tier below their top-tier "Luxury" brands (Ritz, St. Regis, W, JW Marriott, etc). So, if Marriott and Sheraton are both "Premium" brands, what makes them decide to change from one Premium brand to another? The switch you mention on Kauai from Courtyard to Sheraton would imply an upgrade and a move up from the "Select" tier to "Premium", but the move from Marriott to Sheraton would seem to be a lateral move. I'm sure there is a reason because of some sub-segmentation within the Premium tier, but any idea how their target market for the Sheraton brand differs from the Marriott brand?

This fairly recent Brand Strategy presentation gives some insight into MI’s plans for the brands
https://marriott.gcs-web.com/static-files/580e2d20-68e2-4150-b78c-cbde8bd62f87

 

[Fasttr]

In the Park City case, the fairly recent new owner also owns a Sheraton in SLC, so that may have been a factor.
https://www.parkrecord.com/news/business/buyer-of-park-city-marriott-envisions-lengthy-stay/

 

[dioxide45]

IMO, Marriott currently carries far too many brands after the merger. I think they will need to consolidate them down to remain successful and prevent confusion by the consumer.

 

[Fasttr]

IMO, Marriott currently carries far too many brands after the merger. I think they will need to consolidate them down to remain successful and prevent confusion by the consumer.

100% agree

 

[tahoe]

IMO, Marriott currently carries far too many brands after the merger. I think they will need to consolidate them down to remain successful and prevent confusion by the consumer.

I was confused before the merger....

 

[Colt Seavers]

I was excited to see the Sheraton Park City listed as a "New" hotel opening in June as I was having trouble getting all the nights I needed in late December. I called Marriott rewards and they were clueless as to what was happening with the Sheraton but I soon realized the address and room count was identical to the Marriott so it was only a rebrand. My Park City Marriott reservation was converted to the Sheraton but I need to add 1 night and the Sheraton oddly shows no availability whatsoever after December 7.

 

[CalGalTraveler]

We stayed there on a Marriott reward. Staff and lounge were nice. Good shuttle to ski. Rooms were meh basic hotel rooms. Thin walls so could hear noise from other rooms with ski boots. Will stay at a timeshare with a kitchen next time for more space and less noise.

 

[Colt Seavers]

We stayed there on a Marriott reward. Staff and lounge were nice. Good shuttle to ski. Rooms were meh basic hotel rooms. Thin walls so could hear noise from other rooms with ski boots. Will stay at a timeshare with a kitchen next time for more space and less noise.

Let me know when one opens up for the last week of December that I can trade into without a platinum week .

 

[LUVourMarriotts]

In the Park City case, the fairly recent new owner also owns a Sheraton in SLC, so that may have been a factor.
https://www.parkrecord.com/news/business/buyer-of-park-city-marriott-envisions-lengthy-stay/

A change in a hotel brand of a specific hotel is commonly related to a sale of the property or a redesign. In the case of a property sale, it may just be that the new owner has a preference for the brand, and works to make that change. In the case of a redesign, this is when a brand decides to change the whole look of their brand (think Courtyard's recent redesign). The brand gives each location a certain amount of time to comply with the design change, and they can be EXTREMELY expensive for the owner to implement, could be in the millions.

There are plenty of other reasons, as well. Another one that is not as common is when a hotel no longer meets the quality requirements of the current brand, and switches to another brand that it will meet, so the owner doesn't have to lay out a ton of cash to upgrade and get back in line with quality. This is somewhat related to the redesign requirements, but not 1:1.