MULTIZ321
TUG Member
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- Jun 6, 2005
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BLUEWATER BY SPINNAKER HHI
ROYAL HOLIDAY CLUB RHC (POINTS)
H-E-B Forever: Why Texas's Favorite Store Is the Cultiest Cult Grocer in America
By Priya Krishna/ Longform/ Eater/ eater.com
"The story of H-E-B seems unoriginal, as far as cult grocers go: A family launches a store in a small town a long time ago (in this case, the Butt family, in Kerrville, Texas, in 1905). That store earns a loyal following and expands throughout the region (Texas). It becomes known among its fans for its wildly dedicated employees (many have worked there for 30-plus years), top-notch customer service (only at H-E-B will someone hand you a freshly baked tortilla to snack on while you shop), and unique food products (hatch chile cookies!). Adoring public odes are published about it across the Internet. Long lines form whenever a new location touches down.
This tale could be told of any beloved regional grocery store — your Publixes, your Wegmans, your Harris Teeters — except that San Antonio-based H-E-B exists in a single U.S. state (with 52 stores across the border in Mexico) and is the 12th-largest private company in the country, according to Forbes. What’s the difference between H-E-B and everyone else? Sure, it’s ranked among the top places to work and is pretty ahead-of-the-curve with its mobile checkout (maybe that’s why employees at Amazon suggested that the tech giant acquire H-E-B before it settled on that other Texas grocer).
But, really, H-E-B has just tapped into one of the most powerful cultural forces in existence: Texas pride. H-E-B’s corporate campus — where many of the buildings are made of Texas limestone, and the neoclassical design is quintessential Texas architecture — runs along the San Antonio River Walk, and is built on an old military compound called the San Antonio Arsenal. A Texas landmark, known for being a major supply depot during both world wars, it now supplies Texas to Texans, from Whataburger Fancy Ketchup to Takis rolled tortilla chips to Franklin Barbecue sauce...."
Richard
By Priya Krishna/ Longform/ Eater/ eater.com
"The story of H-E-B seems unoriginal, as far as cult grocers go: A family launches a store in a small town a long time ago (in this case, the Butt family, in Kerrville, Texas, in 1905). That store earns a loyal following and expands throughout the region (Texas). It becomes known among its fans for its wildly dedicated employees (many have worked there for 30-plus years), top-notch customer service (only at H-E-B will someone hand you a freshly baked tortilla to snack on while you shop), and unique food products (hatch chile cookies!). Adoring public odes are published about it across the Internet. Long lines form whenever a new location touches down.
This tale could be told of any beloved regional grocery store — your Publixes, your Wegmans, your Harris Teeters — except that San Antonio-based H-E-B exists in a single U.S. state (with 52 stores across the border in Mexico) and is the 12th-largest private company in the country, according to Forbes. What’s the difference between H-E-B and everyone else? Sure, it’s ranked among the top places to work and is pretty ahead-of-the-curve with its mobile checkout (maybe that’s why employees at Amazon suggested that the tech giant acquire H-E-B before it settled on that other Texas grocer).
But, really, H-E-B has just tapped into one of the most powerful cultural forces in existence: Texas pride. H-E-B’s corporate campus — where many of the buildings are made of Texas limestone, and the neoclassical design is quintessential Texas architecture — runs along the San Antonio River Walk, and is built on an old military compound called the San Antonio Arsenal. A Texas landmark, known for being a major supply depot during both world wars, it now supplies Texas to Texans, from Whataburger Fancy Ketchup to Takis rolled tortilla chips to Franklin Barbecue sauce...."
Richard
