February is generally the month with the highest occupancy. Generally owners using their weeks get the ocean view rooms. Owners who are exchanging in are often assigned to non-oceanfront rooms. You never know. As Eric said the discount is not that great. It may be better for non-owner exchangers, but 10% off and a free massage are not enough incentive for us to spend the better part of a day being harassed.
We have been Mayan World owners for 20 years next month and the last 3 times we went to a resort, it was using an exchange and we were not assigned ocean-front rooms. In November 2017, we were given an awful room on the first floor beside the A/C system exhaust fans. We did get moved after a couple of days complaining about the noise as we had guests arriving on Wednesday. (The resort was not even 1/2 full.) We did not mind not being on the ocean side, but the noise was unacceptable. The unit was nice, but we could not go outside on the deck.