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COMING FEBRUARY 13
Say hello to Marriott Bonvoy™ — the new name for Marriott Rewards®, The Ritz-Carlton Rewards® and SPG®. The benefits you love with a fresh new perspective.
I bet they paid a lot to a marketing firm to come up with that name... of course, one of the prime considerations these days is finding a name that has an available domain name... lol
ETA: bonvoy.com has been registered since 2008 and is simply parked, with anonymous registration...
The marketing firm they used is called Mother Design.
From Ad Age magazine:
Bethesda, Maryland-based Marriott has been working with Mother Design for two years on the rebranding.
The new name "was born from the idea of 'good travel,' a simple yet powerful concept that conjures the romance and adventure of travel for a worldwide audience," says a spokesman at Mother Design.
Marriott, which spent $148.6 on measured media in the U.S. in 2017, according to Kantar Media, plans to promote the offering with a multi-million-dollar global media campaign beginning in late February. The chain tapped Publicis Groupe's SapientRazorfish and Spark Foundry to handle its global media last spring.
I bet they paid a lot to a marketing firm to come up with that name... of course, one of the prime considerations these days is finding a name that has an available domain name... lol
ETA: bonvoy.com has been registered since 2008 and is simply parked, with anonymous registration...
The person who parked it may be able to make some money off of it now? GoDaddy will be happy to take $70 plus commission for them to go try and broker a deal for someone to buy it.
Truly stupid name. And literally just got the email for the new Amex credit card design about two minutes ago. SO ugly. I know that's neither here nor there really, but come on - between the name and the ugly card, what the hell is going on in their marketing department! Have been thinking about switching to a different card, and maybe now is the time as I just don't want to see Bonvoy any more than necessary... (I know - first world problems!)
Truly stupid name. And literally just got the email for the new Amex credit card design about two minutes ago. SO ugly. I know that's neither here nor there really, but come on - between the name and the ugly card, what the hell is going on in their marketing department! Have been thinking about switching to a different card, and maybe now is the time as I just don't want to see Bonvoy any more than necessary... (I know - first world problems!)
As a speaker of both English and French i can say BonVoy does not sound good in either language. The name is not that important though, i hope they did not spend any money on this (but i bet they did)
As a speaker of both English and French i can say BonVoy does not sound good in either language. The name is not that important though, i hope they did not spend any money on this (but i bet they did)
It really does sound like they just forgot the "age" in Bon Voyage. I am thinking they wanted a combination of "envoy" and "Bon Voyage," but the result just does not work.
Truly stupid name. And literally just got the email for the new Amex credit card design about two minutes ago. SO ugly. I know that's neither here nor there really, but come on - between the name and the ugly card, what the hell is going on in their marketing department! Have been thinking about switching to a different card, and maybe now is the time as I just don't want to see Bonvoy any more than necessary... (I know - first world problems!)
The new card is pretty darn ugly. I wonder if enough of us complain they may redesign it? I will be embarassed to pull that out at Walmart, it looks like a low credit secured card. I guess back to my Hawaiian card it is!
The new card is pretty darn ugly. I wonder if enough of us complain they may redesign it? I will be embarassed to pull that out at Walmart, it looks like a low credit secured card. I guess back to my Hawaiian card it is!
I just saw the email. Sooo ugly. What could they have been thinking? Were they thinking? Is this the type of marketing we have to look forward to in future at our resorts?
Just like clothing styles, interior design, and hair styles - corporate graphic design goes through phases. Companies are abandoning the more complex/ornate fonts and designs popular in the Baby Boomer era (like the legacy "Marriott" logo) and going to simpler, minimalist, and "blockier" fonts and designs that must test better with Millennials and GenX'ers. That, plus the fact that most of the good names are trademarked and URLs unavailable, gives us BONVoY and it's simple, minimalist design style.
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