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Blue Thread
- Thread starter DeeDibble
- Start date
"The Strategy
Given these stable results for the first quarter, Wyndham Worldwide is more committed than ever to using what CEO Holmes called its “blue thread,” the Wyndham Rewards loyalty program, to generate more business for all of its businesses, especially timeshares.
The company plans to rely heavily on its loyalty program to generate more timeshare tours among its hotel guests, which could potentially lead to increased timeshare sales.
The Wyndham Rewards program, which was relaunched in 2015 to appeal to “everyday travelers,” now has more than 50 million members, 79 percent of whom are redeeming their points through the program. Since its revamp the program has received a number of accolades for its simpler, more straightforward approach to hotel loyalty.
Currently, Holmes said, a little under 5 percent of Wyndham Vacation Ownership owners are hotel guests and he wants that number to increase dramatically.
“We’ve built the world’s largest timeshare organization without a connected loyalty program, and now we have one,”"
Given these stable results for the first quarter, Wyndham Worldwide is more committed than ever to using what CEO Holmes called its “blue thread,” the Wyndham Rewards loyalty program, to generate more business for all of its businesses, especially timeshares.
The company plans to rely heavily on its loyalty program to generate more timeshare tours among its hotel guests, which could potentially lead to increased timeshare sales.
The Wyndham Rewards program, which was relaunched in 2015 to appeal to “everyday travelers,” now has more than 50 million members, 79 percent of whom are redeeming their points through the program. Since its revamp the program has received a number of accolades for its simpler, more straightforward approach to hotel loyalty.
Currently, Holmes said, a little under 5 percent of Wyndham Vacation Ownership owners are hotel guests and he wants that number to increase dramatically.
“We’ve built the world’s largest timeshare organization without a connected loyalty program, and now we have one,”"
- Joined
- Dec 19, 2008
- Messages
- 16,018
- Reaction score
- 4,680
- Points
- 748
- Location
- Maryland
- Resorts Owned
- A few in S and VA, a single resort in NC, MD, PA, and UT, plus Jamaica and the Bahamas
It's just a current buzz word to make you think you might learn something new to get you to go to an update. It really has nothing to do with buying more points so the salesperson has no incentive to even bother explaining it.