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[5/2009][merged] Four Seasons hotels out at Aviara; trouble cited

mj2vacation

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4Seasons Aviara hotel issues

Apparently the actual hotel owner and the 4 Seasons are battling it out over control:

http://www.cnbc.com/id/30941331/

Even though the timeshare is not a part of the dispute, if the hotel becomes affiliated with another brand, could be interesting to see how it plays out.

***Merged from the "All Other Timeshare Systems" forum into this existing thread on the "Western USA" forum.***

Steve
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Sir Newf

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Four Seasons Aviara Update from Signon San Diego:

Judge sends Aviara resort dispute to arbitration
By Lori Weisberg, Union-Tribune Staff Writer

6:27 p.m. May 27, 2009

A federal judge on Wednesday sent to arbitration an increasingly contentious dispute between the owners of the luxury Aviara resort in Carlsbad and Four Seasons Hotels and Resorts, the management company the owners are seeking to oust.

A three-person arbitration panel led by a retired federal judge is scheduled Thursday to hear the dispute, which centers on efforts by the resort's owners, Broadreach Capital Partners, to remove Four Seasons as the hotel manager.

Despite claims on Wednesday by Broadreach attorneys that the hotel owners were faced with a dire emergency, U.S. District Judge Jeffrey Miller thought otherwise, deciding that the case should more properly be heard by arbitrators.

“What rationale can there be for the court to rule one day in advance of the arbitration panel?” Miller said, addressing Broadreach's lawyers. “You have the arbitration panel set up and ready to go. I realize there's considerable tension between the two sides.

“But you have an agreement that the owners won't storm the premises and that the operator will operate (the resort) consistent with the reputation of this iconic institution.”

The very public quarrel over management of Aviara landed in court after Broadreach, owner of the resort since 1998, notified Four Seasons in late March that it was terminating its contract for failing to run the property in a “cost-effective manner.”

Broadreach wants to replace the Four Seasons management group with New Jersey-based Dolce Hotels and Resorts.

Four Seasons, however, would not go quietly, refusing to leave the resort and turn over hotel records and books to the owners. It went so far as to erect barricades at the entrance to the 329-room resort, according to the owners' attorneys.

Lawyers for Four Seasons were in court Wednesday seeking to prohibit Broadreach from removing it as manager before the arbitration hearing.

“We are very pleased that the judge affirmed today that this matter should be handled through arbitration,” Four Seasons General Manager Robert Cima said. “Four Seasons has always been attentive to what the management agreement states. At the same time, the owners' attorneys have continued to say a lot of negative and untrue things about Four Seasons. At the end of the day, however, we believe we will be recognized as doing the right thing for our employees, our guests and ownership partners.”

In a statement earlier this month, Four Seasons maintained that the dispute relates to the 2009 operating budget for Aviara and the owner's “obligation to provide working capital necessary to fund debt service.”

While Aviara is profitable at the operational level, Four Seasons said, the owners took on more debt than “the resort can now service” when they refinanced the property in 2006.

Lawyers for the Aviara owners counter that Four Seasons has performed poorly as operator of the resort, claiming that the hotel's occupancy rate has dropped to just 30 percent.

“We understood the judge's point, but we obviously face an emergency in that each and every day we have someone who's writing checks on our bank account and incurring obligations that we have to honor,” said William Brewer, an attorney for Broadreach. “They're taking actions that burden this hotel, and as a matter of law, when you're denied access to your real estate or the business you own, those harms are irreparable.”

While disputes between hotel owners and operators are not uncommon, especially in an economic downturn that has taken its toll on luxury lodging, such quarrels are rarely so public, some analysts say.

“Ideally, these disputes get dealt with in a quiet and respectful manner, but this case is hardly civil, and therefore the level of publicity is not a win-win but a lose-lose,” said Gary Vallen, a hospitality consultant and professor at Northern Arizona University's School of Hotel and Restaurant Management. “I don't see Four Seasons nor the owner of Aviara coming out in good standing from a public opinion standpoint.”

Four Seasons faces a conundrum in trying to sustain Aviara's brand as a luxury property while also having to find ways to bring in revenue without having to slash room rates, Vallen said.

“If you deeply discount rooms, how hard is it to get back to the normal rate when the economy turns,” he said. “And Four Seasons has done a good job over the years of maintaining a rate integrity – it probably has one of the highest average rates in the entire industry among all chains.

“Maybe Four Seasons was just too high-end a chain in the first place for this property".

Lori Weisberg

SignOnSanDiego.
 

Carlsbadguy

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Today there were a large number of people picketing the hotel. Drove by quickly and do not really know what it was about.
 

Cathyb

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Just drove by FS yesterday. About 20 protestors with BIG signs walking at the entrance to the resort.
 

Sir Newf

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What were they protesting? What did the signs say?
 

JulieAB

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Oh boy. :rolleyes: I check in Saturday!
 

Cathyb

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SirNewf: Poor management of the hotel.
 

Cathyb

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Julie: Bring a jacket with a hood -- we have been having wet overcast to the point of needing the windshield wiper. Clears up some in afternoon.
 

encjan

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Arbitration in Aviara-Four Seasons dispute continued
By Lori Weisberg, Union-Tribune Staff Writer

1:16 p.m. May 29, 2009

An ongoing dispute between owners of the Aviara luxury resort in Carlsbad and its operator, Four Seasons Hotels and Resorts, was heard Friday by an arbitration panel, but the matter has been continued until next month.

Attorneys for both sides would say only that the arbitration hearing will resume June 18, noting that they have been asked by the three-member panel to not comment further.

At issue is a demand by the resort's owners, Broadreach Capital Partners, to remove Four Seasons as manager and replace it with New Jersey-based Dolce Hotels and Resorts.

In 2007, Broadreach acquired a majority stake in Dolce, which is a privately held operator of 23 upscale hotels, resorts and conference hotels in North America and Europe. It manages one hotel in California, the 214-room Dolce Hayes Mansion in San Jose.

Four Seasons has resisted relinquishing control of the 329-room Aviara resort, and both sides were in federal court this week to air their positions. U.S. District Judge Jeffrey Miller concluded that arbitration was the best vehicle for resolving the dispute.

The arbitration panel consists of two attorneys and a retired federal judge.

In legal filings, Broadreach has maintained that Four Seasons has failed to operate Aviara in a “cost-effective manner.” Four Seasons countered in a statement that Aviara “continues to outperform its competitors.”

Lori Weisberg: (619) 293-2251;
 

Sandy VDH

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JulieAB

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Drove up today and checked in. Looked like business as usual! :) We're still getting settled.

Thanks for the heads up Cathy. We've actually been in Escondido all week and we're loving this weather! 100 degrees back home! :D
 

loriw1a

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San Diego reporter interested in talking to Aviara timeshare owners

[Duplicate posts are not permitted on TUG - I left your other post up, because it is more visable. DeniseM Moderator]
 
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alwysonvac

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From the latest Residence Club Owners newsletter (June 2009)

An Important Message to Aviara Residence Club Owners
Many of you have likely seen recent press reports or heard about a dispute between the Aviara Resort owners and Four Seasons regarding Four Seasons management of the Resort. While The Residence Club is part of the overall Aviara development, Four Seasons manages the Residence Club under a separate agreement, and that agreement is not directly a subject of this dispute, nor is the Residence Club formally a party to the dispute.

The matter between the hotel owners and Four Seasons is now in arbitration, and the panel has set a schedule to hear further arguments in mid-June. In the meantime, Four Seasons continues to manage and operate the Resort as usual, and all facilities and amenities are open and welcoming owners and guests as always.

Because of confidentiality requirements imposed under the arbitration proceeding, we are not able to share with you any further information at this time, nor can we speculate about the possible result of the arbitration panel’s decision. We thank you for your patience and understanding in this regard. Whatever the outcome, please be reassured that as long as Four Seasons is managing the Residence Club, it will continue to operate with the same high standards you have come to expect from us.
 
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grgs

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North County Times Article

TUG mentioned and Steve quoted:

http://www.nctimes.com/articles/2009/07/12/business/za81ebe225bd0c50f882575e8007be796.txt

Time-share owners on sidelines of Aviara dispute
Effects expected to be minimal, but Four Seasons and hotel owner mum


By CHRIS BAGLEY - cbagley@nctimes.com | Sunday, July 12, 2009 12:08 AM PDT

CARLSBAD ---- Time-share owners at the luxurious Aviara resort are waiting on the sidelines of a legal struggle between the hotel's owner and Four Seasons Hotels and Resorts Ltd., which manages the entire resort.

The partnership that owns the hotel has been trying since March to sever a management contract that extends decades into the future, arguing that Four Seasons has failed to run it in a cost-effective manner. Four Seasons has said the resort remains profitable before servicing the partnership's debt tied to it.

The matter has been before an independent arbitration panel since late May.

The dispute isn't likely to affect the time shares, condominiums that owners have bought the right to use for one or more weeks per year. Four Seasons manages the time shares under a separate contract with the owners group. Known as the "Residence Club," the time-share area has its own pool and fitness club.

But owners also have access to many of the same facilities as the guests who pay $400 or more per night, a selling point that Four Seasons uses in its promotional materials, and it isn't totally clear whether owners would keep their access if Four Seasons were to be ousted.

Time-share owners have discussed the tussle on at least one online comment board since early May, when the matter broke into open court. Four Seasons alleged that the partnership, a joint venture of Broadreach Capital Partners and Maritz, Wolff & Co., sent representatives into the resort's offices in the middle of the night to swipe accounting ledgers.

"This will certainly have an impact," Aviara regular Steve Tuttle wrote in May at www.tugbbs.com, "especially if Four Seasons is eventually booted from the hotel."

Tuttle moderates a forum on the Web site, an information board for time-share owners and users.

Four Seasons sought to calm fears in a June newsletter to the time-share owners, saying that the Residence Club wasn't directly involved. But the newsletter pointedly declined to speculate on what might result from the arbitration.

A Four Seasons spokesman at the resort said the arbitrators had forbidden both sides from discussing the dispute, including potential effects on time-share owners if his company were to lose the management contract. The spokesman said Monday that arbitrators haven't indicated when they might reach a decision.

A representative of the hotel partnership couldn't be reached for comment last week.

Aviara time-share owner Mario Collura said he expects only minimal effects.

"The hotel is a plus, but when I'm there, I'm pretty much spending all my time at the Residence Club," Collura said.

Collura said Four Seasons has given no indication that it would back out of the management contract at the Residence Club. He said it's conceivable that Four Seasons might raise management fees for the time shares if it's no longer able to spread overhead expenses across the entire resort, but he added that he'd probably be willing to pay it because he has been happy with Four Seasons management. Fees run about $2,000 annually per week of ownership, according to owners and users on the comment boards.

Collura, who also runs the time-share brokerage TRI West in Los Angeles, said he hasn't noticed the four-month dispute having an effect on prices, though prices did head down late last year as the recession deepened. He declined to discuss specific figures, but several Web sites list one- and two-bedroom Aviara time shares for resale at $10,000 to $40,000.

Time shares have continued to change hands as usual, Collura said.

"We're still selling a good number," he said.

Call staff writer Chris Bagley at 760-740-5444. Read his blogs at bizblogs.nctimes.com.
 

scoccermom

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Well, you can find them now for under $7,000. Gold, 2 bed, annual.
 
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adobson

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Any news?

Hi,
Is there any news on the Final Ruling over the FS Aviara's owner vs FS situation? I heard it was around mid-feb, so must have happened by now.
 

GregGH

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Well, you can find them now for under $7,000. Gold, 2 bed, annual.

Hello Soccermom-- welcome to m favourite MB ( note to others -I just posted my 2nd post since 2007 on the other MB on a thread that was started bysoccermom ... http://www.timeshareforums.com/forums/timeshare-economics/103145-four-seasons-aviara.html#post372870 )

I think under $7k is not the norm - you have a deal ( or let me have a chance at it )

The delays in the arbitration ... wow - I never knew it could or would take this long

I also posted a note ( http://www.tugbbs.com/forums/showthread.php?t=115059 )on La Costa running into trouble - these companies that re-finance in 2005-2006 then wonder what happened -- Broadreach -- you got what you deserve

I for one have fingers crossed that Hotel continues as a FS -- no one will do as nice a job as them
Greg

Greg
 

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I totally agree with you!
I hope the final ruling happens soon and that it is good news for FS. I can't believe it is taking so long! Is there a date set?
 

GregGH

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theduck

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It is because the sales office at Scottsdale is closed. It is closed because it is sold out of developer inventory.
 
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