Brett
Guest
https://www.nytimes.com/2019/04/01/...html?action=click&module=News&pgtype=Homepage
"Burger King is introducing a Whopper made with a vegetarian patty from the start-up Impossible Foods.
Burger King’s chief marketing officer, Fernando Machado, said that in the company’s testing so far, customers and even employees had not been able to tell the difference between the old meaty Whopper and the new one.
Impossible Foods biggest innovation has come from its use of heme, an iron-rich protein that the company believes is responsible for much of the distinctive taste of meat. Impossible found a way to cultivate heme from the roots of soybean plants and mass-produce it using yeast. The heme is blended with a combination of other vegetarian ingredients that are intended to have the slightly nutty texture of ground beef.
I'll try it ... maybe a one and only time!)
"Burger King is introducing a Whopper made with a vegetarian patty from the start-up Impossible Foods.
Burger King’s chief marketing officer, Fernando Machado, said that in the company’s testing so far, customers and even employees had not been able to tell the difference between the old meaty Whopper and the new one.
Impossible Foods biggest innovation has come from its use of heme, an iron-rich protein that the company believes is responsible for much of the distinctive taste of meat. Impossible found a way to cultivate heme from the roots of soybean plants and mass-produce it using yeast. The heme is blended with a combination of other vegetarian ingredients that are intended to have the slightly nutty texture of ground beef.
I'll try it ... maybe a one and only time!)