I can't possibly rate Starwood "no better, no worse" than other timeshare management companies. Embarrasing as this is to admit, I own 11 timeshare weeks (down from 13). The only one I have ever purchased "retail" was my WSJ pool villa -- and trust me, it had nothing to do with SP incentives or the ability to exchange to SOs. Happy as I am with that particular ownership, I consider it an expensive toy.
Of mine, the VERY BEST management company is a sold-out, small beach resort in a popular location where the town has banned further timeshare development. It is 100% owner controlled and we have a fabulous BOD that does everything in it's power to balance costs and owner desires. Several of the board members have retired and relocated to the area, and at least one attends each and every weekly owners' breakfast. All are able to express any improvements they'd like to see and the annual proxy allows us to vote on everything from new furniture to BOD bonuses. The maintenance fees for my two weeks are less than one week in a 2-BR at SBP (which had bargain maintenance fees when I first started buying there, but like all Starwoods, has risen at a pace that FAR exceeds inflation over the last 4-5 years). During 2005's hurricane season (Katrina, and a lot of others), the resort was hurt BAD by not one, but two, hurricanes. We had to close for 3 months or so. We received frequent updates and pictures of the damage, were warned of the need for a special assessment, etc. When the letter finally came about the amount of the SA, I held my breath as I read it. My assessment ... $66 ... and the resort was like brand new. Despite the incredibly low maintenance fees, this board fully understands reserve funding, pays independent managers, etc. Does it have all the bells and whistles of a Starwood or Hyatt? No. But, if you want to spend a week on the beach, 100 feet or so from the water, it's a wonderful place, within wallking distance to many of the town's restaurants, bars and attractions. Oh, and II gives ACs for deposits.
Next best is Hilton. Resale owners are treated EXACTLY like developer purchases. Fees are reasonable, the units are very nice, the boards of sold-out resorts are not controlled by Hilton, etc. Not only are resale purchasers permitted to participate in the hotel point conversion program ("SPs"), they actually raised the number of points given upon conversion this year to offset the deflation caused by devaluaing the hotel points program.
Next best is Hyatt. Lovely resorts -- most are nicer than most Starwoods. Resale buyers are permitted to use the internal exchange program, but cannot convert to hotel points. Stable maintenance fees, solicitations to run for Board positions, etc.
Last is Starwood ... enough said. I truly believe they sit around reading TUG and think of as many ways as possible to screw resale buyers. It's a game to them. And I consider it our mission to continue to talk about it as it most certainly has some impact on potential buyers who search the internet when considering a purchase. Happy customers = Referrals. I'm 100% certain we've made more than a few people decide not to purchase, renege, etc. A form of "tit for tat" if you will.