To be honest, I thought the DLR property would sell like hotcakes, even at the inflated point requrements. The west coast is a big market, and while DLR's hotels don't have the same geographical advantages that WDW's do, I always assumed that there were enough west coasters for whom "only Disney will do" to support it---and the resort is small, but even so, it seems as though DVD over-reached with the point charts/pricing to start.
I don't know that DVD is paying attention to BLT so much as they under-pointed/priced it (if that's possible). At least, that's how I read the upcoming price increase that's going to apply only to BLT.
I suspect that part of the reason Disney is being so hush-hush about what's really going on in DC is that they are waiting to see how Hawaii sells, and whether or not they've fixed what they did wrong with VB and HHI. If they've finally cracked the non-WDW nut, then look for at least part of the DC development to go to DVD. If not, either the land will quietly be resold, or it will be a more conventional hotel property in lines with Iger's stated desire to develop "destination resorts" away from the theme parks.