I don't see how it can hurt the seller, who is getting the price regardless, and I don't see how it can do anything but help the owners. Anytime Marriott applies ROFR than you can assume the seller's price was below market, and they are in turn reselling it at a higher price, raising the price floor. And Marriott is in the best position to know what the price floor should be. I think almost all of the negatives about ROFR come from buyers looking for a bargain or steal, and while I don't blame them for complaining, as a owner I certaining don't want to see bargain pricing on my units. Of course as a buyer I would look at it differently
I'm not sure what people are looking for Marriott to do. ROFR is clearly spelled out in the deed. I don't believe I have ever seen a seller complain about being ROFR'd unless it was a "friendly" transaction, but there are other ways of handling those....
Chuck
You are assuming things about Marriott's ROFR process that aren't true.
There is no floor on selling prices with or without ROFR, and Marriott doesn't exercise ROFR to create a floor on prices. They exercise it when they think they can make a profit for themselves by doing so, and if they don't want or need that inventory, they won't exercise. They aren't doing it out of some altruistic reason. They do it simply to make more profits.
The salespeople would have you believe exactly what you said. That ROFR protects owners. It doesn't.
The timeshare business is a heck of a business for a company like Marriott. They make money no matter what an owner does. Want to occupy? They make money. Want to trade for points? They make more money. Want to exchange? They make money. Want to sell? They make more money. Time for a refurbishing of the units? They make more money. Time to increase those maint. fees? They make more money. Want to rent your week through Marriott? They make more money. Want to sell your week through Marriott? They make more money.
What a business.
-David