jebloomquist
TUG Member
- Joined
- Mar 28, 2011
- Messages
- 604
- Reaction score
- 75
- Points
- 238
- Location
- Hatboro, PA
- Resorts Owned
- Bali Hai, Sedona, Panama City, Canterbury, Angel Fire, Royal Garden
I spent a lot of years doing market research. One of the things that I learned was how a company should market a new product which it developed at a fairly high expense.
If the product is deemed to be lousy, the company should set the price high and advertise the heck out of the product. This will get many to make a first buy. But, if the product is lousy, customers will not buy again. The company has to make as much money as it can on that first sale, because there won't be another. That is why the price is set high.
Conversely, if the product is a great one, initially, the company can virtually give the product away to build a customer base, because customers will see the value and return to buy in the future at a reasonable price.
So, where does Pathways fit into this model? Wyndham advertises it and sets the price high, realizing that no one will return to buy again. Sure, as they say, Pathways will end soon, but not because Wyndham wants it to end, but because it will find few customers. Once the wind is out of the sails of Pathways, there will be another worthless sales gimmick, that of course we will be told is ending soon, so we had better get it now.
I don't necessarily consider all Wyndham sales persons to be weasels, but I do see a great deal of marketing 101 being used. "There is a sucker born everyday."
Jim
If the product is deemed to be lousy, the company should set the price high and advertise the heck out of the product. This will get many to make a first buy. But, if the product is lousy, customers will not buy again. The company has to make as much money as it can on that first sale, because there won't be another. That is why the price is set high.
Conversely, if the product is a great one, initially, the company can virtually give the product away to build a customer base, because customers will see the value and return to buy in the future at a reasonable price.
So, where does Pathways fit into this model? Wyndham advertises it and sets the price high, realizing that no one will return to buy again. Sure, as they say, Pathways will end soon, but not because Wyndham wants it to end, but because it will find few customers. Once the wind is out of the sails of Pathways, there will be another worthless sales gimmick, that of course we will be told is ending soon, so we had better get it now.
I don't necessarily consider all Wyndham sales persons to be weasels, but I do see a great deal of marketing 101 being used. "There is a sucker born everyday."
Jim