Yoga pants and a pencil leg pant have been around for years, as have leggings. Many come in a solid black and have seen others that are patterned and very colorful. None of that is new and I won't get into a debate of "are they pants or not." Am an advocate for people wearing what speaks to them for comfort and style.
What I can't support however is the nearly cult-like marketing approach that sells in away that encourages addiction. The limited addition approach to the popup parties and unicorn patterns promotes that thinking. It targets the enodorphens in the brain that trigger a "must have" push simply because it's "limited" and the pull to "get it for free" keeps people coming back -- like playing the lottery, except with clothing. People buy more hoping they will "get lucky" at the next contest.
It's not the first consumer product that markets like this, nor will it be the last.. The difference is that there are a lot of really hard-working consultants out there that don't realize this is what they are doing and when the company tanks, they are going to be left with both inventory, debt and a lot of unhappy friends.
My own personal attitude specific to addictive spending is "no, we live in America, not going to queue up for anything if I don't have to and if it's not available via source A, then try B, C, D, etc." While I do not dislike some of the styles and patterns of LLR, and
Von is rockin' it like she owns it , none of it is so over the top fabulous that entices me to battle to get it.
Not speaking from a place here where I am unwilling to pay high $$ and drop coin for a high quality name brand, to give perspective. Own plenty of that kind of product. But I didn't have to do battle, enter a contest or wait for the next popup to get it.