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Baidu Doubles the Reach of Its Maps Service to Tap Into China's Global Travel Boom

MULTIZ321

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Baidu Doubles the Reach of Its Maps Service to Tap Into China's Global Travel Boom
by Jon Russell/ Asia/ Baidu/ TC (Tech Crunch)/ techcrunch.com

"Baidu, China’s most popular mobile mapping app with 348 million active users, is massively expanding its maps service to take it into 106 new countries.

Baidu Maps already has basic information worldwide, but the global push will see the service gain more detailed and accurate information, alongside new “points of interest.” These are notable landmarks or activities in each country which Baidu has acquired through working with national tourism bureaus — so information like opening-closing times for attractions, discounted hotels and shopping malls nearby, etc.

These additions will double the global reach of Baidu Maps, which claims 70 percent of the Chinese consumer market, to 209 “countries and regions” across Asia Pacific, Africa, and North and South America. It claims more than 120 points of interest among those locations...."

baidu-maps.jpg


Richard
 
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